The Loft
The loft is a party venue / bar in vienna. As the owners handle their club like a place for every kind of event no matter if this is a hip hop anniversary or the opening of an exhibition we thought neither do we want to settle for one single design. we created various systems based on the one fixed part of the venue – the entrance – so that they can choose of a variety of logos depending on the event they are promoting.

In 2011 we invited a group of characters into the Loft and let them join the party. So by now they can be found in videos, monthly programmes and even as murals inside the venue.

This is a project of the LWZ.
➥ www.theloft.at